Personal Peace and Affluence
December 27, 2006
Looking at society today it is clear that the primary motivation driving individuals is ‘personal peace and affluence’ (coined by Francis Schaeffer). Oprah flaunts the message that life is about me, my healing is for me, losing weight is for me. The business world to a large extent has discovered that what sells is what serves, and yet, customer care, employee care, metrosexual management styles and product development all have a primary purpose of affluence. There is a much more powerful motivation than simply the selfish pursuit of personal peace or affluence. We were built / created to serve. Just imagine: A person pursuing emotional or physical healing because of the realization of how much more effective (s)he could serve others. We are not meant to be introspective, looking out for number one, protecting our little selves. The family unit of a father and mother caring and serving their children is not meant to be an end goal but a microcosm of how we are to interact with society around us. A business (and I’m sure there are a few out there) with a compelling desire to find out and serve the needs of others. With this driving motivation product, pricing, and customer care would be second to none. Success and provision become a result and not a goal. We are not bowing our businesses down to gods of affluence.







